Blogging As Marketing
People don’t want to be sold, they want solutions. Blogging offers honest solutions that builds trust and a willingness to become a buyer.
Often the difference between you and your competitors is brand personality. Blogging reflects your brand voice to build familiarity and loyalty.
Blogging encourages a deeper exploration of your website. Studies show that prospects will read 3-5 pieces of content before purchasing or engaging with a sales rep.
Blogging increases traffic to your website. By combining dynamic content with SEO, your blog will be an endless source of Google indexed solutions that your prospects are looking for.
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