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Blogging As Marketing

What can blogging do for your business?

Trust

People don’t want to be sold, they want solutions. Blogging offers honest solutions that builds trust and a willingness to become a buyer.

Personality

Often the difference between you and your competitors is brand personality. Blogging reflects your brand voice to build familiarity and loyalty.

Leads

Blogging encourages a deeper exploration of your website. Studies show that prospects will read 3-5 pieces of content before purchasing or engaging with a sales rep.

Profit

Blogging increases traffic to your website. By combining dynamic content with SEO, your blog will be an endless source of Google indexed solutions that your prospects are looking for.

Effective blogging harnesses the power of persuasive copywriting to attract prospective customers. Served up right and often enough, blogging turns prospects into customers and repeat buyers.

Content Marketing

"The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

Meet the Writer

Lydia Hernandez

Content Copywriter
Copywriter, blogger & digital influencer, Lydia is known for her personable style of writing that naturally influences readers behavior. She prefers a robust coffee with a splash of cream and California sunshine.

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